CMX Summit

The World's Largest Gathering of Community Professionals

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November 13, 2014

Starting at 8:00am


San Francisco

Pier 35 (1454 The Embarcadero)

CMX Speakers

World Leading Perspectives on Professional Community Building

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CMX Agenda and Workshops

This year's lineup will not disappoint. As usual, we've curated unique and thoughtful leaders with different perspectives on building community. You'll see talks from CEO's and founders, leading community experts and experts from other fields like art, science and even jet propulsion. It's going to be epic. Here's an outline of the speakers and topics, broken into four main sections (this is all subject to change).

Doors open at 8:00am. Breakfast bites, coffee and tea served. Opening remarks at 8:50am.

  • Building Crowdsourcing and Collaborative Platforms (9:00am)

  • Jess Lee, CEO of Polyvore: 15 Tips and Tricks for Community Growth Hacking
  • Chris Lindland, CEO, BetaBrand: Crowdsourcing and Comedy
  • Ryan Hoover, CEO, Product Hunt: How to Launch and Grow a Community Driven Content Platform
  • Structuring your Community Strategy and Metrics (11:15am)

  • Shira Levine, Director of Community, Yerdle (previously Zynga): Community Strategy for Consumers and Marketplaces
  • Erica Kuhl, Director of Community, Structuring your B2B Community Strategy
  • Marcus Graham, Director of Community and Education, Twitch: Community Strategy for Content Platforms
  • Lunch (12:15pm)

  • Scaling Community and Evangelist Programs (1:45pm)

  • Andrew Hyde, Founder, Startup Weekend: Building a Global, Volunteer-Driven Event Community
  • Jeanne Holme, Evangelist, NASA and How NASA Built a Massive, Global Evangelist Program
  • Douglas Atkin, VP of Community, Airbnb: Mobilizing a Community to Take Action
  • Community Psychology and Theory (3:45pm)

  • Jenn Sander, Global Initiatives, Burning Man: The Art of Giving up Control to your Community
  • Amy Jo Kim, Ph.D, Co-Founder, ShuffleBrain: The Cooperative Design Revolution

Happy hour and appetizers from 5-7pm.

Day 2: Workshops 

This year we're following up the conference with a half-day of workshops which will be hosted at the beautiful Galvanize space (543 Howard St, San Francisco, CA 94105).

On November 14th (11am-5pm), Get Hands-On Guidance about How to Build Your Community Strategy that You Can Put into Action Tomorrow

This year, we're following up the first day of speakers with a second day of workshops (tickets sold separately from day one, or as a bundle together at a big discount). This will be a half-day program on November 14th and includes lunch, three workshops and happy hour. Space in CMX Workshops is strictly limited to ensure a more intimate experience for all attendees.

UPDATE: Workshops are already half full so don't wait!

Workshop 1: Developing your Community Strategy and Roadmap

ligaya tichy circle

Ligaya Tichy - Angel Investor (previously launched markets for Yelp and ran Community at Airbnb)

Ligaya took the stage at the first-ever CMX Summit and quickly became a crowd favorite. She has extensive experience building community at companies at all different stages in their growth, with teams that range in size and in different industries.

CMX attendees said the only complaint they had when seeing her talk was that they couldn't write fast enough to take down all the actionable advice she was sharing.

That's why we've invited her back, this time to run our first workshop. We'll be digging into the actual strategy for getting a community off the ground, scaling it with your company, building a team, handling the different situations that will occur as your community evolves, and more. This is a chance to spend some serious time with one of the best in the industry.

Workshop 2: Community Metrics, ROI and Reporting

Lauren Perkins Circle

Lauren Perkins - CEO of Perks Consulting and General Assembly Lead Instructor on Community Management

Lauren has been training Community Managers for over 3 years at General Assembly. She's one of the few who understand how to build real healthy communities, while also being able to assign metrics, validate the community program's value, create clear reports from the community, and properly communicate everything with your boss, CEO, and the rest of your team.

If you're curious about community metrics and how to manage the ROI discussion, this is one you won't want to miss.

Workshop 3: The Social Psychology of Trust, Rapport, and Relationship-Building

Robin Dreeke

Robin Dreeke - Founder of the People Formula and Former Head of Behavioral Analysis at the FBI

To compliment the two tactical workshops, this third workshops will focus more on the soft skills like building trust and understanding how people think.

Robin is an expert trainer, project manager, author, and group facilitator with a substantial background in leadership, adult learning and facilitation, both within the US Government and with private sector organizations.

He's a 1992 graduate of the United States Naval Academy and former U. S. Marine Corps Officer. For the past 17 years, Robin has been in the FBI, formally serving as the head of the elite Behavioral Analysis Program of the FBI’s Counterintelligence Division.

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Behind the Scenes at the Last CMX Summit